How it began.
IN MY KIT was created in 2005 because I understand how expensive and confusing building your first professional makeup kit can be. There are just TOO MANY products out there. I focused on cosmetics and tools that met or exceeded professional artistry requirements for all media formats (photo, film and video).
Word got out about this "insider information" and the website began attracting seasoned professionals AND consumers. In less than a year it was being referenced and linked to internationally. In December 2010 it exceeded 1 million unique visitors.
How it works.
Products reviews on IN MY KIT are written and posted only after their performance is evaluated and verified as professional quality by a global panel of highly respected Senior Makeup Artists. We test all products under professional work conditions and compare notes at industry events, by phone, email, social networks and industry forums.
From moisturizer to mascara, drugstore to specialty store ...this website focuses on the best basics, outstanding new technology and all-time favorites that remain best in category.
How I keep it honest.
Consideration for placement on IN MY KIT is never influenced by free products provided by a manufacturer or distributor. Consistent product performance is also carefully monitored. Each product that has been reviewed and posted on the website is regularly checked for quality control and we re-evaluate products that have been reformulated with new technology.
We are quite aware that some unscrupulous manufacturers will reformulate a popular product's formula (downgrade it) to increase profits …thinking no one will notice. When we discover that a company has altered an existing product's formulation in any way that compromises professional performance, it is removed from this website immediately.
