Urban Decay
Eyeshadow Primer Potion
*The folks at Urban Decay are so sure of how well eyeshadow will apply and wear after using their Primer Potion that they (their words) "DARE it to crease. (Double-dog dare it, even!)"
You know better than to DARE Blenderella. SO, I gave it the HARD road test on an actress with greasy eyelids on a humid day...OMG, it worked! Silicone to smooth on easily and oil absorbing ingredients to keep the creases away and grab on to eyeshadow with a vice-like grip. Now that's a magic potion!
Celebratory News: Primer Potion is now available in a Professional Size...IN A TUBE!!! (finally)
Nars
Smudge Proof Eyeshadow Base
*This matte eye primer dries on contact and keeps cream and powder color looking fresh all day. You heard right...this works under cream shadows too! No smudging, creasing or caking. A polymer and mineral powder blend set immediately to create the perfect canvas and extend the wear of eyeshadow, eyeliner and eyebrow pencil for hours and hours.
Bonus Round: The special finish maximizes color intensity of the eyeshadow you apply over it!
Too Faced Cosmetics
Shadow Insurance
*The clever guys at Too Faced (hey J & J) have created an eyeshadow insurance policy protecting you from fading, creasing and the heartache of hard-to-blend eye shadow. The silicone-based eyeshadow primer creates a seriously smooth barrier that absorbs skin oils but still allows powder eyeshadow to blend effortlessly and lock down perfectly (until YOU decide to taken it off). Paying for insurance has never been so pleasurable or with such great results!
MAC
Prep + Prime Eye
*The three skin-toned shades work like a cream-to-powder concealer for discolorations on the eyelid. Prep + Prime's creamy texture quickly sets to a matte powder finish that can look slightly dry, but the effect is canceled once eyeshadow is blended over it. It is quite crease resistant and helps shadows blend much easier.
SUGGESTION: MAC you need to add a very fair shade to round out the color selection.
Smashbox
Photo Finish Lid Primer
*Described as “an ultra-luxurious lid primer”. I guess when you’re selling another cream-to-powder eyelid concealer, you need some great adjectives to make it sound important.
Lid Primer goes on smoothly, offers slight camouflage and sets to a dry matte finish. The finish has a subtle tackiness that grips eyeshadow (good), unfortunately it doesn't’t make blending easier (not so good)... but this is not a deal-breaker. Due to the hard matte finish and the amount of oil control it offers, this is best suited for really greasy eyelids. Keep it away from mature of sensitive lids.
L'Oreal Paris
De-Crease Eyeshadow Base
*De-Crease is the budget version of the tinted cream-to-powder eyeshadow primers listed above. It comes in a single, pale peach–toned which gives light coverage and a solid matte finish suitable for powder eyeshadow application. The talc-based formula keeps lids nice and matte even if you have an oilier lid.